Pallavi Kumar
Writer
Radio
Commercials created for Radio.
Winner of Big Bang Awards 2018 Gold in the unpublished category for Radio
Pedigree
Mothers' Day 2018
All brands try to grab attention on Mother's Day, but there is a growing and largely untapped segment of the audience that goes unnoticed - Dog moms!
Pedigree crafted a message to celebrate those who take care of their pets as their children thereby standing out from the clutter and celebrating their customers.
Lux- Be 100 Percent You
We modify ourselves based on the opinions and suggestions of others. We are not 100 per cent ourselves. Lux, a brand leader in the beauty segment, committed towards body positivity encourages its customers to be 100 per cent themselves unapologetically, thereby staying relevant to a young audience.
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Saridon- 10 Seconds of Peace
In a world where we are overexposed to content, Saridon decided to send their message, by staying quiet.
Saridon bought ‘space’ on Radio to give a ‘breather’ to the listeners. Radio being a background medium, listeners took notice of the quiet.
Instead of selling their product, we strengthened its position as the ultimate cure for headaches.