Pallavi Kumar
Writer
Video Commercials
Short video commercials created for TV and digital media.
Campaigns
Flipkart Big Billion Day
Ab Poora India Karega Flip
A multi-media campaign announces the biggest sale days of the year for the e-commerce website- The Flipkart Big Billion Days.
Virat Kohli plays the old-fashioned older brother who is a little reluctant to buy things for his younger brother...but wait till he hears about the new deals on Flipkart.
Deals so amazing, the whole country will flip.
Housing.com
Parr se Perfect
If there's a 'par'...then it's not perfect.
A multi-media campaign that showcases the journey of customers at Housing.com that go from their little hesitations- anything that makes them say - 'par' to finding their perfect house.
Orient Electric Emergency Lights
Directed towards businesses and home owners, the two snackable videos talk about the importance of Orient emergency lights...
so you can cut the power cuts out of your life.
One-offs
Hero Pleasure Xtec
Ladki Chala Rahi Hai
From business to show business, stadiums to podiums, boardrooms to courtrooms, women are driving us ahead.Field koi bhi ho #LadkiChalaRahiHai, fuelled by the all-new Hero Pleasure⁺ XTEC.
Why Should Boys Have All The Fun?
🥈Effie Awards, The Advertising Club India, Corporative Advertising, January 2024
🥈APAC Effie Automobile Category, September 2023
Hero Pleasure
Women's Day 2021
Women today stand on the shoulders of the women who marched for their rights many years ago.
For Women’s Day, Hero Pleasure wanted to share an empowering message with their female customers.
A young girl, a woman of tomorrow, shares the message to the women of today, encouraging them to speak out and to stand for what they believe in because what they do today, affects her tomorrow.
Dettol Skincare
Co-created with Moms
Nobody cares like moms do, that's why the science experts at Dettol invited the real experts -moms to their labs to make their new line of Dettol skincare. It's not just approved by moms, it's co-created by them because no one knows protection like they do.
This commercial was made for Malaysia.
Hero Pleasure
Ladki Chala Rahi Hai
When Hero Pleasure Plus launched their new scooter with a video that spoke about how women are running the nation, we received many negative and sexist comments.
For Women's Day 2022, we used these comments to highlight real women who don't let such comments bring them down instead use them as fuel to move ahead further.